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Dick Thornton - World Renowned Coach

We are very proud to present our long time friend, merchandising expert and mentor, the world renowned instructor Coach Dick Thornton. Dick is currently a senior advisor to Coca-Cola Bottlers Philippines and is working extensively merchandising and training throughout the Islands.

Experience of 28 Years in 78 Countries

After a star-studded professional football and college coaching career, Dick spent the next 20 years with the Coca-Cola Company both as a senior executive and outside consultant before setting up his own business enterprise in Manila, the Philippines. Coach Thornton moved his entire operation to SE Asia in 1995 and worked exclusively in that part of the world till he expanded his horizons to take on special projects in Europe, Africa, South America and the Middle East for such major clients as...

  • Asia Pacific Breweries
  • Seagram's Wine & Spirits
  • Eukanuba Pet Foods
  • Al-Rabie Juices
  • Empresas Polar Group of Companies

Over the past 28 years, Coach T has worked in 78 countries, territories and islands on five continents. Now that's what you call - GLOBAL EXPERIENCE!

Patented Merchandising Principles

His patented Merchandising Principles Clipboard is the foundation for the process of building new 'Merchandising Cultures' within many local and multi-national organizations. It culminates with a Market Impact Team Blitz that motivates employees from all departments while energizing the marketplace at the same time...guaranteeing a minimum of +15% volume growth in sales.

Accomplished Author

An accomplished journalist, Coach T writes a weekly column on American football for the Thailand Bangkok Post, the region's leading English newspaper. He was also a major contributor to a new, recently published book entitled... "A Slip In The Rain" that chronicles his former team, the 1967-72 Toronto Argonauts. He was honoured by author Craig Wallace who asked that he write the Foreword to the book...and his aggressive, flamboyant running style which was created in abstract by Canadian graphic artist, Shane Kelley - appears on the Cover.

Popular Opinion

Dick is not just a truly nice fellow, he is a highly experienced, successful and sought-after merchandising professional who has brought success to many global brands. One of Dick's former teams, the Toronto Argonauts, recently announced their selection for the "Greatest Players in the History of the Team" and Dicks is one of eight players nominated at the Cornerback position. They will select two of the eight and the winners will be announced the 2nd week of October 2007.

Coaching Points

Read Dick's coaching points and views here...

A Big Welcome

Glad to have you on-board, Coach!

Contact Dick

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